YUE CHEN PORTFOLIO

AUB X LUSH Collab Design Challenge

I worked within a team on one of the Brief ‘Accessibility - Visual Impairment of Design Challenge of AUB (Arts University Bournemouth) and LUSH 2020. The idea of RESENSE we proposed to LUSH for solving the problem that how to help visual impaired people both in shopping scenario and at home. And our proposal was selected as one of ten brilliant ideas.

Brief
Explore which types of visual impairments there are and how customers and people in general manage this. Explain it so non-visual impaired people can understand the issue.
Look at the full range of LUSH products and think about how visually impaired people would see them and what effect it has on them.
Explore possible solutions to problems you found.
Get to design improved labels and highlight their improvement next to problematic one.
Model or draw improved packaging to assist visual impaired people and explain the improvements.