YUE CHEN PORTFOLIO

DesignBridge X The Guardian - THESTART 2021

Back in 1933, Dettol was originally used in hospital. The new Dettol product/ package jump out of the fixed impression of household cleaning product, bring the official logo back to the stage, inspired by existing beauty/ personal hygiene product, reinforce both identities of profession and contemporaneity.

Brief
Step One: Choose a headline or news story from the 2021 New Year’s Day edition of The Guardian. Step Two: Inspired by this news, create a brand-led response to what 2021 should look like; the year we all hope for, the year we deserve.